SO http://bit.ly/XWuV2e

HTML

<link rel="stylesheet" href="http:////netdna.bootstrapcdn.com/twitter-bootstrap/2.3.1/css/bootstrap-combined.min.css">
<script src="http:////netdna.bootstrapcdn.com/twitter-bootstrap/2.3.1/js/bootstrap.min.js"></script>
 <div class="navbar navbar-inverse navbar-fixed-top">
      <div class="navbar-inner">
        <div class="container">
          <button type="button" class="btn btn-navbar" data-toggle="collapse" data-target=".nav-collapse">
            <span class="icon-bar"></span>
            <span class="icon-bar"></span>
            <span class="icon-bar"></span>
          </button>
          <a class="brand" href="#">Project name</a>
          <div class="nav-collapse collapse">
            <ul class="nav">
              <li class="active"><a href="#">Home</a></li>
              <li><a href="#about">About</a></li>
              <li><a href="#contact">Contact</a></li>
            </ul>
          </div><!--/.nav-collapse -->
        </div>
      </div>
    </div>

    <div class="container">

      <h1>Bootstrap starter template</h1>
      <p>Use this document as a way to quick start any new project.<br> All you get is this message and a barebones HTML document.</p>

    </div> <!-- /container -->

CSS

.navbar .brand {

/* default values
padding: 10px 20px 10px;
margin-left: -20px; 
*/

/* move Project name 10px left */
   padding: 50px 10px 10px 10px;

}


body {
        padding-top: 60px; /* 60px to make the container go all the way to the bottom of the topbar */
      }