Chapter 4: "Controller as" syntax

HTML

<script src="https://code.angularjs.org/1.3.2/angular.min.js"></script>
<div ng-app="myApp">
    <div ng-controller="Ctrl as MyCtrl">
        {{ MyCtrl.data }}
    </div>
</div>

JavaScript

angular.module('myApp', [])
.controller('Ctrl', function($scope) {
    this.data = "This is string data zzzz";
});