JSFiddle - React, Tailwind, and code Playground

HTML

<a href="#" class="link">Наши услуги</a>

CSS

.link {
  position: relative;
  padding: 0.5em 1em;
  color: black;
  text-decoration: none;
  font-size: 20px;
  text-transform: uppercase;
  font-family: sans-serif;
  font-weight: bold;
}
.link::before {
  content: '';
  position: absolute;
  left: 0;
  top: 0;
  bottom: 0;
  width: 100%;
  background: yellow;
  z-index: -1;
  transition: 0.3s ease;
}
.link:hover::before {
  left: 50%;
}