Select Parent Div Jquery
HTML
<script src="https://ajax.googleapis.com/ajax/libs/jquery/2.2.0/jquery.min.js"></script>
<div class="emoticons-row">
<div class="emoticons-col emoticon"><img title="Smile" src="./images/smile.png" alt="Smile"></div>
<div class="emoticons-col emoticon">:)</div>
<div class="emoticons-col desc">Smile, Smiling</div>
<div class="emoticons-col action"><input type="button" value="copy" /></div>
</div>
<div class="emoticons-row">
<div class="emoticons-col emoticon"><img title="Sad" src="./images/sad.png" alt="Sad"></div>
<div class="emoticons-col emoticon">:(</div>
<div class="emoticons-col desc">Sad</div>
<div class="emoticons-col action"><input type="button" value="copy" /></div>
</div>
JavaScript
$(document).ready(function(){
$(".emoticons-row").hide();
$(".desc:contains('Sad')").parents("div.emoticons-row").show();
});