Vuejs Tinymce directive

HTML

<script src="https://cdnjs.cloudflare.com/ajax/libs/vue/1.0.16/vue.min.js"></script>
<div id="app">
  <div v-initme="content"></div>
  <hr>
  <hr>
  {{ content }}
</div>

JavaScript

Vue.directive('initme',{
	bind: function(){
    console.log(this.value)
  },
  update: function (value) {
  	console.log(value);
  	this.el.innerText = value;
  }
})
new Vue({
	el: '#app',
  data: {
  	content: 'this is the inital content dataaaa'
  }
})