JSFiddle - React, Tailwind, and code Playground
by Boris Šuška
HTML
<div data-my-value='{"id":10}'>Text</div>
JavaScript
$('div').click(function() {
alert($(this).data('somethingElse'));
alert($(this).data("my-value").id);
$(this).data('somethingElse', 100);
});
$('*').data('somethingElse', 1000);