SO Answer
http://stackoverflow.com/questions/18374624/how-can-i-select-id-in-jquery
by steveukx
HTML
<ul class="my-items" id="names">
<li id="john"><div>data from database</div></li>
<li id="peter"><div>data from database</div></li>
<li id="mathhewm"><div>data from database</div></li>
<li id="philip"><div>data from database</div></li>
<li id="tarheoweh"><div>data from database</div></li>
</ul>
JavaScript
jQuery(function() {
jQuery(document).on('click', '#names li', function(e) {
var clickedLi = e.currentTarget.id;
alert(clickedLi)
});
})