Replace all Text occurance with Jquery

HTML

<div class="text">BROCHURECENTRE</div>

JavaScript

/* Replace all Text occurance with Jquery */
$(function () {
    var match = 'BROCHURECENTRE';
    var re = new RegExp(match, "g");
    $("div.text:contains(" + match + ")").each(function () {
        var $this = $(this);
        $this.html(function () {
            return $this.html().replace(re, "CENTRE");
        });
    });
});