Edit in JSFiddle

<nav class="menu">
  <ul class="menu__list">
    <li class="menu__list-item">
      <a href="#" class="menu__list-item-link">
        <span class="menu__list-item-name">Наведи</span>
      </a>
    </li>
    <li class="menu__list-item">
      <a href="#" class="menu__list-item-link">
        <span class="menu__list-item-name">Наведи</span>
      </a>
    </li>
    <li class="menu__list-item">
      <a href="#" class="menu__list-item-link">
        <span class="menu__list-item-name">Наведи</span>
      </a>
    </li>
    <li class="menu__list-item">
      <a href="#" class="menu__list-item-link">
        <span class="menu__list-item-name">Наведи</span>
      </a>
    </li>
    <li class="menu__list-item">
      <a href="#" class="menu__list-item-link">
        <span class="menu__list-item-name">Наведи</span>
      </a>
    </li>
    <li class="menu__list-item">
      <a href="#" class="menu__list-item-link">
        <span class="menu__list-item-name">Наведи</span>
      </a>
    </li>
  </ul>
</nav>
*,
:before,
:after {
  box-sizing: border-box;
}

body {
  background-color: #000;
  font-family: monospace;
}

.menu {
  max-width: 180px;
}

.menu__list {
  list-style: none;
  margin: 0;
  padding: 0;
}

.menu__list-item {
  transition: transform .15s;
}

.menu__list-item:active {
  transform: scale(.925);
}

.menu__list-item-link {
  display: block;
  text-decoration: none;
  color: #0556f4;
  text-transform: uppercase;
  line-height: 1;
  position: relative;
  padding: 10px 15px;
  -webkit-tap-highlight-color: transparent;
  transition: color .2s;
}

.menu__list-item-link:before {
  content: '';
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 100%;
  opacity: 0;
  display: block;
  background-color: #fff;
  transform: skew(-70deg, -20deg) scale(.5);
  transition: opacity .2s, transform .2s cubic-bezier(1, 0, 0, 1), background-color .2s ease-in;
}

.menu__list-item-link:hover {
  color: #fff;
}

.menu__list-item-link:hover:before {
  opacity: 1;
  background-color: #0556f4;
  transform: none;
  transition: opacity .2s, transform .3s cubic-bezier(1, 0, 0, 1), background-color .45s ease-in;
}

.menu__list-item-name {
  position: relative;
  z-index: 1;
}