JSFiddle - React, Tailwind, and code Playground

HTML

<a href=""><span>dsdsds</span></a>

SCSS

a {
  display: block;
  width: 80%;
  height: 200px;
  position: relative;
  border: 1px solid red;
  &:after {
    content: '';
    position: absolute;
    left: 0;
    right: 0;
    bottom: 0;
    top: 0;
    background: url(http://svetlyi-mir.com/forum/uploads/attachment/2014-02/1392144857_tigr.jpg) no-repeat center center;
    transform: scale(1);
    transition: all 0.3s ease-in-out;
  }
  &:hover:after {
    transform: scale(1.2);
  }
  span {
    position: relative;
    z-index: 1;
    text-transform: uppercase;
    color: #fff;
    font-size: 6rem;
    display: block;
  }
}