JSFiddle - React, Tailwind, and code Playground

HTML

<div class="back">
  <h1 class="title-overlay">Louez<br>votre vélo</h1>
</div>

CSS

body {
  margin: 0;
}

.back {
  background-image: url('https://www.decathlon.fr/static/LP/Services/location-longue-duree/assets/img/lld//intro-elops-900e-bg-mob.jpg');
  background-size: cover;
  height: 100vh;
}

.title-overlay {
  color: white;
  font-size: 6em;
  text-align: center;
  mix-blend-mode: overlay;
  text-shadow: 0 0 30px #000;
  text-transform: uppercase;
  margin: 0;
  padding-top: 60px;
}