JSFiddle - React, Tailwind, and code Playground

HTML

<div id="changeMe" data-key="luke" data-another-key="vadar"></div>
<a href="#" id="changeData"></a>
<table id="log">
    <tr><th>Setter</th><th>Getter</th><th>Result of calling getter</th><th>Notes</th></tr>
</table>

CSS

td, th {
      border: 1px solid #999;
      padding: 0.5rem;
}

JavaScript

var $changeMe = $('#changeMe');
var $log = $('#log');

var logger;
(logger = function(setter, getter, note) {
    note = note || '';
    eval('$changeMe' + setter);
    var result = eval('$changeMe' + getter);
    $log.append('<tr><td><code>' + setter + '</code></td><td><code>' + getter + '</code></td><td>' + result + '</td><td>' + note + '</td></tr>');
})('', ".data('key')", "Initial value");

$('#changeData').click(function() {
    // set data-key to new value
    logger(".data('key', 'leia')", ".data('key')", "expect leia on jQuery node object but DOM stays as luke");
    // try and set data-key via .attr and get via some methods
    logger(".attr('data-key', 'yoda')", ".data('key')", "expect leia (still) on jQuery object but DOM now yoda");
    logger("", ".attr('key')", "expect undefined (no attr <code>key</code>)");
    logger("", ".attr('data-key')", "expect yoda in DOM and on jQuery object");

    // bonus points
    logger('', ".data('data-key')", "expect undefined (cannot get via this method)");
    logger(".data('anotherKey')", ".data('anotherKey')", "jQuery 1.6+ get multi hyphen <code>data-another-key</code>");
    logger(".data('another-key')", ".data('another-key')", "jQuery < 1.6 get multi hyphen <code>data-another-key</code> (also supported in jQuery 1.6+)");

    return false;
});

$('#changeData').click();