SO jQuery Fiddle
Test Fiddle mainly for SO Questions jQuery 1.4.3, UI 1.8.5
by Nick Craver
HTML
<link rel="stylesheet" href="http://ajax.googleapis.com/ajax/libs/jqueryui/1.8.5/themes/ui-lightness/jquery-ui.css">
<select id="selEditRegion_" multiple size="10">
<option value="1">Something</option>
<option value="2">Something</option>
<option value="3">Something</option>
<option value="4">Caribbean</option>
<option value="5">North America</option>
<option value="6">Something</option>
<option value="7">Something</option>
<option value="8">Middle East</option>
</select>
JavaScript
var res = "4^Caribbean,8^Middle East,5^North America", trade_alert_id = "";
var vals = $.map(res.split(','), function(e){ return e.split("^")[0]; });
$('#selEditRegion_' + trade_alert_id).val(vals);