Textillate Base (Button Start)

HTML

<link rel="stylesheet" href="http://jschr.github.io/textillate/assets/animate.css">
<script src="http://jschr.github.io/textillate/assets/jquery.lettering.js"></script>
<script src="http://jschr.github.io/textillate/jquery.textillate.js"></script>
<h1 class="tlt">Some text</h1>

<button class="start">Start</button>

JavaScript

var $tlt = $('.tlt').textillate({ 
    autoStart: false,
    in: { effect: 'bounceInUp' }
});

$('.start').on('click', function () {
    $tlt.textillate('start'); 
});