Demonstration of data-
by kdorff
HTML
<p>top</p>
<span id="url-source" data-url="https://www.google.com/search?q=kittens">Span with data</span>
<p>bottom</p>
<span id="url-destination">NO URL!</span>
JavaScript
// This script is configured withg jQuery 2.4.4 in the
// HEAD of the resultant document.
// no need to specify data- since we are using the .data method
$(document).ready(function() {
var url = $('#url-source').data('url');
console.log(url);
$('#url-destination').text(url);
});