find closest data attribute value
by karin
HTML
<table>
<tr data-BBid='22'>
<td>1</td>
<td>2</td>
<td>
<button id='editReason'>edit</button>
</td>
</tr>
</table>
JavaScript
$('#editReason').on('click', function () {
var rowTag = $(this).closest('tr').attr("data-bbid");
alert(rowTag);
});