<div class="item">
<p>British Ipsum #lorem cheerio! ipsum ipsum #cheers mate bollocks mate cheerio! good day #harry potter cup of tea going to the loo crumpets cup of tea #jolly good show hello chaps cheerio! #cheers mate going to the loo #bangers and mash cheers cup of tea bloody hell rule britannia harry potter cup of tea hello chaps ron weasley bollocks crumpets fish and chips God save the queen off to the pub bloody hell arse good day knackered God save the queen #tosser God save the queen toodle pip harry potter God save the queen toodle pip rule britannia hello chaps bangers and #mash hello chaps ron weasley</p>
</div>
JavaScript
var str = $('.item p').html(),
regex = /(?:\s|^)(?:#(?!\d+(?:\s|$)))(\w+)(?=\s|$)/gi;
function replacer(hash){
var replacementString = $.trim(hash);
alert(replacementString);
}
$('.item p').html( str.replace( regex , replacer ) );
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