JSFiddle - React, Tailwind, and code Playground
HTML
<a-entity id="1" position='0 0 0' sound='src: url; on: click, volume: 2.0'>ccc</a-entity>
JavaScript
var element = document.getElementById('1');
var data = {
src: 'url',
on: 'click',
volume: '2.0'
};
element.setAttribute('sound', JSON.stringify(data));
var newData = JSON.parse(element.getAttribute('sound'));
newData.volume = 4;
element.setAttribute('sound', JSON.stringify(newData));
console.log(element);