Edit in JSFiddle

var kitteh = kendo.observable({
    url: "http://placekitten.com/301/201"
});

var kittehView = new kendo.View("kitteh-template", {
    model: kitteh
});

kittehView.render("#someElement");
<div id="someElement"></div>

<script id="kitteh-template" type="text/x-kendo-template">
  <h2>TEH KITTEH</h2>
  <img data-bind="attr: {src: url}">
</script>