JSFiddle - React, Tailwind, and code Playground
HTML
<div id="demo" data-stuff='["some", "string", "here"]'></div>
<div id="demo-2" data-stuff='["some", "string", "here"]'></div>
JavaScript
var demo = $('#demo').data('stuff');
var demo2 = $('#demo-2').data('stuff');
alert("Demo: " + demo[1] + "\n" +
"Demo 2: " + demo2[1]);