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by Blanca B

HTML

<div id="encabezado">
<h1>Blanche Michell</h1>
<h2>Experienced UX Designer</h2>
</div> 

<h3>Professional Profile</h3>
<p>Talented senior manager of user-experience design with the proven know-how to combine creative and usability viewpoints resulting in world-class Web and mobile applications.<br />
<br />
10 years of success optimizing user engagement for brands such as Amazon.com, eBay, Verizon, XTO Energy and Overstock.com. Expert in providing a compelling user experience to improve brand loyalty, customer retention and visit-to-order ratios.</p>

<h3>Professional Experience</h3>
<p class="empresa-titulo">ABC COMPANY, Director, UX Design</p>
<p class="lugar-ano">Sometown, NY / 2009-Present</p>
<p>Founded and currently manage telecom company’s first designated UX team, building an A-caliber group of interaction designers and user-experience researchers.<br />
<br />
Charged with improving UX for Web properties, social media offerings and mobile applications through quantitative/qualitative research and value-added IA/UX deliverables.</p>
<p>UX Improvements:</p>
<ul>
    <li>Established UX design as the first stage of all Web and mobile application developments, instituting a user-centered design (UCD) approach.</li>
    <li>Overhauled ABC’s Web site to optimize the user experience. Newly launched site catapulted visit-to-lead and visit-to-order ratios, while shrinking page-abandonment rate by 21%.</li>
    <li>Led UX design on ground-breaking mobile applications that redefined the market landscape. Displaced competitors by remaining ahead of the curve in anticipating user needs; delivered interactive device apps that helped capture the #1 market position.</li>
</ul>

<p class="empresa-titulo">DEF INC., Senior UX Designer</p>
<p class="lugar-ano">Another Town, NY / 2001-2009</p>
<p>Provided Web site, UX and IA design solutions for diverse industry client accounts of leading ad agencies.</p>
<p>UX Improvements:</p>
<ul>
    <li>Pioneered the use of A/B split...

CSS

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#encabezado, h3 {
    color: red;
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.empresa-titulo, .lugar-ano {
    color: pink;
}