JSFiddle - React, Tailwind, and code Playground
HTML
<li class="question" data-counter="0" data-value="5" onclick="capture(this);">A</li>
<li class="question" data-counter="0" data-value="4" onclick="capture(this);">B</li>
<li class="question" data-counter="0" data-value="1" onclick="capture(this);">C</li>
JavaScript
function capture(e){
console.dir(e.dataset);
e.dataset.counter++;
console.log(this);
}