JSFiddle - React, Tailwind, and code Playground
HTML
<div data-elEmeNT-AtTr="HTML"></div>
<div class="debug"></div>
<!-- Change the to jQuery 1.6.3 and data will show up in IE -->
JavaScript
$('.debug').html(
'elEmeNT-AtTr: '+ $('div').data('elEmeNT-AtTr') +
'<br>elEmeNT-Attr: '+ $('div').data('elEmeNT-Attr') +
'<br>element-AtTr: '+ $('div').data('element-AtTr') +
'<br>elEmeNTAtTr: '+ $('div').data('elEmeNTAtTr') +
'<br>elEmeNTAttr: '+ $('div').data('elEmeNTAttr') +
'<br>elementAtTr: '+ $('div').data('elementAtTr') +
'<br>elementAttr: '+ $('div').data('elementAttr') +
'<br>elEmeNTAtTR: '+ $('div').data('elEmeNTAtTR')
);