Only change Link Text
prevent other tags, only change a text element.
HTML
<div>
<a id="mylink1" href="#">
<img src="http://fiddle.jshell.net/favicon.png"/>링크1
</a><br/>
<a id="mylink2" href="#">
<img src="http://fiddle.jshell.net/favicon.png"/>링크2
</a>
</div>
<div>
<input type="text" id="mytext" value="바꾸고 싶은 값"/>
<button>링크 글씨 바꾸기</button>
</div>
CSS
div{margin:1em;}
a{font:9pt 'malgun gothic',sans-serif;color:black;}
img{vertical-align:middle;}
JavaScript
$('button').click(function(){
$('#mylink1').text($('#mytext').val());
$('#mylink2').contents()
.filter(function(){return this.nodeType==3;})
.remove().end().end()
.append($('#mytext').val());
});