JSFiddle - React, Tailwind, and code Playground

HTML

<script src="http://theconfluencegroup.com/new_site5/jquery.zoomooz.js"></script>
    <input type="text" id="filter">
    <ul class="cars">
        <li data-models="mustang, f150, 500, fusion">Ford</li>
        <li data-models="corvette, silverado, impala, cavalier">Chevrolet</li>
        ...
    </ul>

JavaScript

$('#filter').on('keyup', function() {
        var keyword = $(this).val().toLowerCase();
        $('.cars > li').each( function() {
            $(this).toggle( keyword.length < 1 || $(this).attr('data-models').indexOf(keyword) > -1 );
        });
    });