Using 'this' in jQuery Events
HTML
<ul>
<li><a href="http://www.google.com">Google</a></li>
<li><a href="http://www.bing.com">Bing</a></li>
<li><a href="http://www.yahoo.com">Yahoo!</a></li>
</ul>
JavaScript
$('a').click(function () {
navigate(this.href);
return false;
});