JSFiddle - React, Tailwind, and code Playground

HTML

<a class="example" href="#"><span>Текст много-много текста</span></a>

CSS

.example, .example::after, .example > span {
    display: block;
    height: 50px;
    width: 200px;
}
.example {
    background-image: url(http://placehold.it/200x50/09c/09c.png);
    position: relative;
}
/* .example::after {
    background-image: url(http://placehold.it/200x50/c90/c90.png);
    content: "";
    opacity: 1;
    -webkit-transition: opacity 0.5s ease-in-out;
    -moz-transition: opacity 0.5s ease-in-out;
    -o-transition: opacity 0.5s ease-in-out;
    transition: opacity 0.5s ease-in-out;    
} */
.example:hover::after {
    opacity: 0;
    -webkit-transition: opacity 0.5s ease-in-out;
    -moz-transition: opacity 0.5s ease-in-out;
    -o-transition: opacity 0.5s ease-in-out;
    transition: opacity 0.5s ease-in-out;
}
.example::after, .example > span {
    position: absolute;
}
.example > span {
    color: #000;
    line-height: 50px;
    text-align: center; 
    z-index: 2;
}
.example:hover > span {
    color: #fff;    
}