.attr()

by Kim Ara

HTML

<p> Once there was a <em title="huge, gigantic">large</em> dinosaur... </p> 

The title of the emphasis is:<div></div>

CSS

em { color:blue; font-weight;bold; } 
div { color:red; }

JavaScript

var title = $("em").attr("title"); 
$("div").text(title);