jQuery Element CSS Change
Use jQuery to change and elements CSS via jQuery contains selector
HTML
<div>NEW!</div>
<div>George Martin</div>
<div>Malcom John Sinclair</div>
<div>J. Ohn</div>
JavaScript
$("div:contains('NEW!')").css("color", "#FF0000");
$("div:contains('John')").css("text-decoration", "underline");