JSFiddle - React, Tailwind, and code Playground
HTML
<div data-id="1"></div>
JavaScript
var $d = $('div');
console.log($d.data('id'));
$d.data('id', 2);
console.log($d.data('id'));
console.log($d.attr('data-id'));
console.log($d.get(0).dataset.id);