Edit in JSFiddle

var oriDomi = new OriDomi('.demo');
oriDomi.twist(90);
<div class="demo">
    <h3>Hello.</h3>
</div>
.demo {
  display: block;
  max-width: 100%;
  position: relative;
  margin: 0 auto;
  margin-bottom: 2rem;
  font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
  height: 30rem;
  color: #fff;
  background-image: url("http://oridomi.com/demo/images/road.jpg");
  -webkit-background-size: cover;
  -moz-background-size: cover;
  background-size: cover;
  font-size: 9rem;
  text-transform: uppercase;
  font-weight: bold;
  letter-spacing: -0.3rem;
  line-height: 1;
  text-align: center;
  padding-top: 4rem;
}

External resources loaded into this fiddle: