JSFiddle - React, Tailwind, and code Playground

HTML

<script src="//code.jquery.com/jquery-3.3.1.slim.min.js"></script>
<link rel="stylesheet" href="//stackpath.bootstrapcdn.com/bootstrap/4.1.0/css/bootstrap.min.css">
<script src="//cdnjs.cloudflare.com/ajax/libs/popper.js/1.14.0/umd/popper.min.js"></script>
<script src="//stackpath.bootstrapcdn.com/bootstrap/4.1.0/js/bootstrap.min.js"></script>
<link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css">
<div class="container">
  <div class="row">
    <div class="col-md-3">
      <div class="product">
        <div class="text">
          text text text
        </div>

        <div class="img-hide">
          <img src="http://via.placeholder.com/350x150" alt="">
        </div>
         <div class="text-hide">
          this is text hide
        </div>
      </div>
    </div>
    <div class="col-md-3">
      <div class="product">
        <div class="text">
          text text text
        </div>
        <div class="img-hide">
          <img src="http://via.placeholder.com/350x150" alt="">
        </div>
        <div class="text-hide">
          this is text hide
        </div>
      </div>
    </div>
    <div class="col-md-3">
      <div class="product">
        <div class="text">
          text text text
        </div>
        <div class="text-hide">
          this is text hide
        </div>
        <div class="img-hide">
          <img src="http://via.placeholder.com/350x150" alt="">
        </div>
      </div>
    </div>
    <div class="col-md-3">
      <div class="product">
        <div class="text">
          text text text
        </div>
        <div class="text-hide">
          this is text hide
        </div>
        <div class="img-hide">
          <img src="http://via.placeholder.com/350x150" alt="">
        </div>
      </div>
    </div>
  </div>
</div>

CSS

.product {
  height: 300px;
  background: orange;
  width: 100%;
  text-align: center;
  transition: 1s all;
  overflow: hidden;
}

.product img {
  opacity: 0;
  width: 150%;
  transition: 1s all;
}
.product:hover img {
  opacity: 1;
}
.text-hide {
  opacity: 0;
  transition: 1s all;
  font-size: 40px;
  color: red;
}
.product:hover {
  transform: scale(1.2) translatey(20px);
}
.product:hover img {
  opacity: 1;
  width: 100%;
}

.product:hover .text-hide {
  opacity: 1;
}