JSFiddle - React, Tailwind, and code Playground
HTML
<link rel="stylesheet" href="http://twitter.github.com/bootstrap/assets/css/bootstrap.css">
<button class="btn" rel="tooltip" title="" id="likes" data-placement="right">Like<i class="icon-thumbs-up"></i></button>
JavaScript
$(document).ready(function(){
var likeCount = 0;
$('#likes').click(function(){
likeCount++;
console.log(likeCount);
$(this).attr( "disabled", "disabled" );
$(this).attr('data-original-title',likeCount).tooltip({'trigger' : 'click'}).tooltip('show');
});
});