JSFiddle - React, Tailwind, and code Playground
HTML
<script src="https://ajax.googleapis.com/ajax/libs/jquery/3.1.0/jquery.min.js"></script>
<div class="circles-cont">
<div class="col-sm-4 text-center icon-click">
<p class="circle">
<img class="search" src="http://www.clker.com/cliparts/w/N/I/K/O/9/smaller-red-button-th.png">
</p>
<p class="thetext">
<span>Search</span>
<br/>
<span>afasfasfa</span>
</p>
</div>
<div class="col-sm-4 text-center icon-click">
<p class="circle ">
<img class="conv" src="http://www.clker.com/cliparts/w/N/I/K/O/9/smaller-red-button-th.png">
</p>
<p class="thetext">
<span>asfsfas</span>
<br/>
<span>asfasfasf</span>
</p>
</div>
<div class="col-sm-4 text-center icon-click">
<p class="circle ">
<img class="local" src="http://www.clker.com/cliparts/w/N/I/K/O/9/smaller-red-button-th.png">
</p>
<p class="thetext">
<span>asfasasf</span>
</p>
</div>
CSS
.icon-click:hover img {
background-color: black;
}