JSFiddle - React, Tailwind, and code Playground
HTML
<script src="http://ajax.microsoft.com/ajax/jquery.validate/1.7/jquery.validate.js"></script>
<link rel="stylesheet" href="http://ajax.googleapis.com/ajax/libs/jqueryui/1.8.4/themes/ui-lightness/jquery-ui.css">
<div class="h-video">
<p>
<a class="play-video" href="#flashArea3">Secondary headline goes here to say something you want. This needs to grab their attention.</a>
</p>
</div>
CSS
.h-video {
width: 461px;
height: 67px;
background-image: url("http://www.theideapeople.com/projectpath/ideapeople-new/_images/btn_video-home.png");
background-position: bottom center;
background-repeat: no-repeat
}
.h-video:hover {
background-position: top center;
}