Edit in JSFiddle

<a class="arrow" href="#">Продолжить чтение</a>
body {
  font: 14px/24px "Open Sans", "HelveticaNeue-Light", "Helvetica Neue Light", "Helvetica Neue", Helvetica, Arial, "Lucida Grande", Sans-Serif;
}
.arrow {
  background: #2db34a;
  color: #fff;
  display: inline-block;
  height: 30px;
  line-height: 30px;
  margin-left: 15px;
  padding: 0 12px;
  position: relative;
  text-decoration: none;
}
.arrow:before,
.arrow:after {
  content: "";
  height: 0;
  position: absolute;
  width: 0;
}
.arrow:before {
  border-bottom: 15px solid #2db34a;
  border-left: 15px solid transparent;
  border-top: 15px solid #2db34a;
  left: -15px;
}
.arrow:after {
  border-bottom: 15px solid transparent;
  border-left: 15px solid #2db34a;
  border-top: 15px solid transparent;
  right: -15px;
}
.arrow:hover {
  background: #ff7b29;
}
.arrow:hover:before {
  border-bottom: 15px solid #ff7b29;
  border-top: 15px solid #ff7b29;
}
.arrow:hover:after {
  border-left: 15px solid #ff7b29;
}