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<div id="zoom-animation">
  <div>Оригинал</div>
  <p>Преобразование</p>
</div>

#zoom-animation {
  perspective: 500px;
}

#zoom-animation div,
#zoom-animation p {
  background: midnightblue;
  color: white;
  height: 200px;
  line-height: 200px;
  margin: 0;
  position: relative;
  text-align: center;
  width: 200px;
}

#zoom-animation p {
  animation: zooming 5s alternate infinite both;
  background: limegreen;
  left: 2rem;
  opacity: 0.7;
  position: absolute;
  top: 2rem;
}

@keyframes zooming {
  0% {
    transform: translate3d(0, 0, 0);
  }
  100% {
    transform: translate3d(0, 0, 200px);
  }
}