JSFiddle - React, Tailwind, and code Playground

HTML

<a href="#">
    <span>О нас</span>
    <img class="bg" src="http://ipic.su/img/img5/fs/hover-bg.1344260199.png" alt="" />
</a>
<a href="#">
    <span>Покупателю</span>
    <img class="bg" src="http://ipic.su/img/img5/fs/hover-bg.1344260199.png" alt="" />
</a>
<a href="#">
    <span>Вакансии</span>
    <img class="bg" src="http://ipic.su/img/img5/fs/hover-bg.1344260199.png" alt="" />
</a>

CSS

a {
    display: inline-block;
    *zoom: 1;
    height: 41px;
    line-height: 41px;
    position: relative;
    padding: 0 17px;
}

.bg {
    position: absolute;
    z-index: -1;
    left: 0;
    top: 0;
    width: 100%;
    height: 100%;
    display: none;
}

a:hover {
    color: #fff;
    text-decoration: none;
}

a:hover .bg {
    display: block;
}