$(function () { var bg_image = $("#image"); var x = 0, y = 0; bg_image.css('backgroundPosition', '0px' + ' ' + '0px'); window.setInterval(function() { bg_image.css("backgroundPosition", x + 'px' + ' ' + y + 'px'); y--; }, 80); });
<div id="image"> <span>Key Note / william.neuheisel</span> </div>
span { font-size: 10px; } #image { width:200px; height: 200px; background:url(http://farm3.static.flickr.com/2657/3922107796_ccc342077e_m.jpg); }