Edit in JSFiddle

var app = angular.module('app', []);
app.directive('dad', function () {
    return {
        restrict: 'EA',
        template: '<div>{{greeting}}{{name}}</div>',
        link: function(scope,elem,attr){
            scope.name = 'Paul';
            scope.greeting = 'Hey, I am ';
        }
    };
});

<div ng-app="app">
    <dad></dad>
</div>