Edit in JSFiddle

 $(function () {
     var data = {
         stock: {
             cusip: ko.observable(12345),
             symbol: ko.observable("MSFT"),
             name: ko.observable("Microsoft"),
             bid: ko.observable(45.92),
             ask: ko.observable(46.99)
         }
     };

     ko.applyBindings(data);
 });

<div class="container-fluid">
    <div class="row">
        <div class="col-sm-4">
            <div class="panel panel-primary">
                <div class="panel-heading">
                     <h3 class="panel-title" data-bind="text: stock.name"></h3>

                </div>
                <div class="panel-body">
                    <div class="form-group"> <span>cusip #: </span><span data-bind="text: stock.cusip"></span>
                        <br /> <span>symbol: </span><span data-bind="text: stock.symbol"></span>
                        <br />
                        <div class="form-group"> <span>bid: </span>
                            <input data-bind="value: stock.bid" />
                        </div>
                        <div class="form-group"> <span>ask: </span>
                            <input data-bind="value: stock.ask" />
                        </div>
                        <div class="form-group"> <span>bid: </span><span data-bind="text: stock.bid" />
                        </div>
                        <div class="form-group"> <span>ask: </span><span data-bind="text: stock.ask" />
                        </div>
                    </div>
                </div>
            </div>
        </div>
    </div>
</div>