var message = 'HELLO WORLD'; var container = $('#message'); window.setInterval(function frame(){ var _current = container.text(); if (_current.length == message.length){ _current = ''; } container.text(message.substr(0, _current.length + 1)); }, 1000 / 10);
<span id="message"></span>
#message { color: #d1d1d1; font-weight: bold; font-size: 60px; }