Edit in JSFiddle

jQuery(".splitchar").splitchar();

<h2 class="tegel-text">SplitChar plugin</h2>

<div id="tegel-font-strip" class="tegel">
    <p class="weight800 splitchar horizontal">Haste</p>
    <p class="weight400 no-margin-top">makes</p>
    <p class="weight800 splitchar vertical">waste</p>
</div>

h2 {
    font-family:'Droid Serif', serif;
    font-size: 55px;
    text-align: center;
}
.tegel {
    font-family:'Lato';
    text-align: center;
    height: 170px;
    vertical-align: middle;
    border: 1px solid #ccc;
    padding: 20px;
    box-sizing: border-box;
    max-width: 600px;
    margin-left: auto;
    margin-right: auto;
}
.tegel-text {
    width: 600px;
    margin-left: auto;
    margin-right: auto;
}
p.tegel-text {
    font-size: 18px;
    font-family:'roboto';
    font-weight: 300;
    line-height:30px;
}
.tegel p {
    margin-top: 10px;
    font-size: 26px;
}
.weight400 {
    font-weight: 400;
}
.weight800 {
    font-weight: 800;
}
@media screen and (min-width: 480px) {
    .tegel {
        height: 210px;
        padding: 25px;
    }
    .tegel p {
        font-size: 36px;
    }
}
@media screen and (min-width: 768px) {
    .tegel {
        height: 275px;
        padding: 35px;
    }
    .tegel p {
        margin-top: 15px;
        font-size: 45px;
    }
}
@media screen and (min-width: 960px) {
    .tegel {
        height: 350px;
        padding: 50px;
    }
    .tegel p {
        margin-top: 25px;
        font-size: 55px;
    }
}
/* ========================== font strip ================================  */

/* === colors: http://www.colourlovers.com/palette/1416141/Naked_Palette ===  */
 #tegel-font-strip {
    background: #DBD8A2;
    color:#1e8c93;
    border:10px solid #C4ac30;
    font-family:'Arial';
}
#tegel-font-strip p {
    font-size: 28px;
    line-height: 28px;
    margin-top: 0px;
    margin-bottom: 0px;
}
#tegel-font-strip p.no-margin-top {
    margin-top: 10px;
}
#tegel-font-strip > p > span {
    top: 7px;
}
#tegel-font-strip .splitchar.horizontal:before, #tegel-font-strip .splitchar.vertical:before {
    color: #4b3e4d;
}
#tegel-font-strip .splitchar.horizontal:after, #tegel-font-strip .splitchar.vertical:after {
    color: #d74f33;
}
@media screen and (min-width: 480px) {
    #tegel-font-strip p {
        font-size: 38px;
        line-height: 38px;
    }
}
@media screen and (min-width: 768px) {
    #tegel-font-strip p {
        font-size: 50px;
        line-height: 50px;
    }
}
@media screen and (min-width: 960px) {
    #tegel-font-strip p {
        font-size: 70px;
        line-height: 70px;
    }
}