JSFiddle - React, Tailwind, and code Playground
HTML
<div id="divTestText"></div>
<input type="button" value="NEXT" onclick="funcShowNext();">
JavaScript
var vXMLtext = '<?xml version="1.0" encoding="utf-8"?><items><item id="1" brand="1"><item_name><![CDATA[Aston Martin Vantage V8]]></item_name></item><item id="2" brand="5"><item_name><![CDATA[Porsche 911 Turbo]]></item_name></item><item id="3" brand="1"><item_name><![CDATA[Aston Martin Vanquish]]></item_name></item></items>';
var objXML = $.parseXML(vXMLtext);
var jqXML = $(objXML);
var vCurrentIndex = 0;
function funcShowNext() {
var vLength = jqXML.find("item").length;
var vContent_ID;
vCurrentIndex++;
if(vCurrentIndex>(vLength-1)) { vCurrentIndex=0; }
vContent_ID = jqXML.find('item').eq(vCurrentIndex).attr("id");
$("#divTestText").html( jqXML.find('item[id="'+vContent_ID+'"]').children("item_name").text() );
}