JSFiddle - React, Tailwind, and code Playground
HTML
<a href='api.fatherstorm.com' data-ref='test' data:ref='test' data_ref='test' class='testable'>test me</a>
JavaScript
$(document).ready(function(){
$('.testable').click(function(){
alert('data-ref='+$(this).attr('data-ref'));
alert('data:ref='+$(this).attr('data:ref'));
alert('data_ref='+$(this).attr('data_ref'));
return(false);
});
});