SO fiddle

Test Fiddle mainly for SO Questions

by Nick Craver

HTML

<link rel="stylesheet" href="http://ajax.googleapis.com/ajax/libs/jqueryui/1.8.4/themes/overcast/jquery-ui.css">
<table>
<tr>
    <td class="player"><a class="link" data-display="0" data-id="1" data-workdir="4">Image.jpg</a></td>
</tr>
</table>

JavaScript

$(".player").click(function(){
    alert($(this).find("a.link").attr("data-display"));
});