SO fiddle
Test Fiddle mainly for SO Questions
by Nick Craver
HTML
<link rel="stylesheet" href="http://ajax.googleapis.com/ajax/libs/jqueryui/1.8.4/themes/overcast/jquery-ui.css">
<div id="elm0" data-color="color" data-size="size" data-more="more">something</div>
<div id="elm1">This element must get elem0 attr</div>
JavaScript
var elm0a = document.getElementById("elm0").attributes,
elm1 = document.getElementById("elm1");
for(var i=0; i<elm0a.length; i++) {
var a = elm0a[i];
if(a.name.indexOf("data-") == 0)
elm1.setAttribute(a.name, a.value);
}
alert($("#elm1").attr("data-more"));