Edit in JSFiddle

<ul class="quickZoom">
    <li>
        <img src="http://jquery-quickzoom.com/images/1.jpg" alt="title" /> <span>An example title</span>
    </li>
    <li><a href="#"><img src="http://jquery-quickzoom.com/images/2.jpg" alt="title" /></a>
 <span>An image as a link</span>
    </li>
    <li>
        <img src="http://jquery-quickzoom.com/images/3.jpg" alt="title" /> <span><a href="#">A title as a link</a></span>
    </li>
</ul>

 $('.quickZoom li').quickZoom({
     zoom: 2,
     speedIn: 500,
     speedOut: 200,
     titleInSpeed: 200
 });