JSFiddle - React, Tailwind, and code Playground

by Kajus

HTML

<ul data-group="Companies">
  <li data-company="Microsoft">Microsoft</li>
  <li data-company="Google">Google</li>
  <li data-company ="Facebook">Facebook</li>
</ul>

JavaScript

//stored selector
var group = $('ul[data-group]');

//data-company starts with G
var google = $('[data-company^="G"]',group).css('color','green');

//data-company contains soft
var microsoft = $('[data-company*="soft"]',group).css('color','blue');

//data-company ends with book
var facebook = $('[data-company$="book"]',group).css('color','pink');