Edit in JSFiddle

  article, aside, figure, footer, header, hgroup, 
  menu, nav, section { display: block; }
  
  body{
    margin:0; 
    padding:24px 0 0 0; 
    line-height:1.5; 
    background:#fff;
    font-family: 'Sorts Mill Goudy', serif;
}
  
  h1 {
    border-top: 1px solid black;
    margin:23px 0 0;
    text-align:center;
    padding:0; height:24px;
}

  h1 span {
    position: relative;
    top: -24px;
    padding: 0 20px;
    background:white;
}
  
  div {
    margin: 0; 
    padding:50px; 
    background:white;
}
  
  #ex1 p, #ex2 p{
    margin:0 0 12px; 
}
  
  #ex2 h1{
    border-color:#444; 
    color:#444;
}
  #ex2, #ex2 span{
    background:#eee;
}
  
  #ex3, #ex3 span{
    background:url(http://kachibito.net/sample/Alice/demos/common/ios-linen.jpg) center top;
}
  #ex3 h1, #ex3 p {   
    border-color:#eee; 
    color:#eee;
}
  #ex3 span{
    background-position:center 6px;
}

<link href='http://fonts.googleapis.com/css?family=Sorts+Mill+Goudy' rel='stylesheet' type='text/css'> 
<div id="ex1">
    
    <h1><span>Kachibito</span></h1>
    <p>Applicake chocolate cake carrot cake sweet roll icing marshmallow powder cake. Biscuit caramels faworki donut jujubes. Toffee dragée bonbon.
Soufflé cookie topping powder jelly cookie I love. I love chocolate bar bonbon carrot cake chocolate bar caramels pastry. Pie I love candy applicake bonbon lemon drops.
Dragée sweet roll cupcake I love gingerbread danish croissant cotton candy jelly-o. Topping croissant chocolate marshmallow oat cake I love. Pastry chocolate cake pudding cookie dessert marzipan topping wafer I love.
Jujubes apple pie sugar plum marzipan I love dragée candy soufflé cotton candy. Sugar plum carrot cake liquorice faworki marzipan tiramisu. Wafer gummies croissant sweet I love. Dessert cake I love liquorice halvah halvah.
Tootsie roll candy canes carrot cake chocolate bar gummi bears powder pie cheesecake carrot cake. Oat cake donut gummies soufflé. Sweet sesame snaps cake chupa chups caramels chupa chups.</p>
  
  </div>

<div id="ex2">
    
    <h1><span>Kachibito</span></h1>
    <p>Applicake chocolate cake carrot cake sweet roll icing marshmallow powder cake. Biscuit caramels faworki donut jujubes. Toffee dragée bonbon.
Soufflé cookie topping powder jelly cookie I love. I love chocolate bar bonbon carrot cake chocolate bar caramels pastry. Pie I love candy applicake bonbon lemon drops.
Dragée sweet roll cupcake I love gingerbread danish croissant cotton candy jelly-o. Topping croissant chocolate marshmallow oat cake I love. Pastry chocolate cake pudding cookie dessert marzipan topping wafer I love.
Jujubes apple pie sugar plum marzipan I love dragée candy soufflé cotton candy. Sugar plum carrot cake liquorice faworki marzipan tiramisu. Wafer gummies croissant sweet I love. Dessert cake I love liquorice halvah halvah.
Tootsie roll candy canes carrot cake chocolate bar gummi bears powder pie cheesecake carrot cake. Oat cake donut gummies soufflé. Sweet sesame snaps cake chupa chups caramels chupa chups.</p>
  
  </div>

<div id="ex3">
    
    <h1><span>Kachibito</span></h1>
    <p>Applicake chocolate cake carrot cake sweet roll icing marshmallow powder cake. Biscuit caramels faworki donut jujubes. Toffee dragée bonbon.
Soufflé cookie topping powder jelly cookie I love. I love chocolate bar bonbon carrot cake chocolate bar caramels pastry. Pie I love candy applicake bonbon lemon drops.
Dragée sweet roll cupcake I love gingerbread danish croissant cotton candy jelly-o. Topping croissant chocolate marshmallow oat cake I love. Pastry chocolate cake pudding cookie dessert marzipan topping wafer I love.
Jujubes apple pie sugar plum marzipan I love dragée candy soufflé cotton candy. Sugar plum carrot cake liquorice faworki marzipan tiramisu. Wafer gummies croissant sweet I love. Dessert cake I love liquorice halvah halvah.
Tootsie roll candy canes carrot cake chocolate bar gummi bears powder pie cheesecake carrot cake. Oat cake donut gummies soufflé. Sweet sesame snaps cake chupa chups caramels chupa chups.</p>
  
  </div>